Levi’s owned Boracay with the most sizzling summer party ever to hit the island at the Pearl of the Pacific Hotel beachfront. Levi’s held the biggest, most amazing laser light and fashion show, celebrating the exciting presentation of their new Levi’s Square Cut Colour Collection. Sexy fire-dancers started the festivities, emblazoning the theme in the minds and hearts of all spectators. Starting the fashion show with a bang, the laser light show was the first of its kind here in the country. Levi’s also invaded the island as they hosted simultaneous events in both Ti Braz and Juice Bar.
With the hottest tunes of DJ Mars Miranda and DJ Alex Wong, prominent personalities, celebrities, and beautiful faces were spotted among the party peeps in their fabulous Levi’s summer outfits. “Summer is the best time in the year to play around with colors as fashion celebrates fun and energy. We thought it would be interesting to inject pop up colors to the iconic details of our jeans. Wearing any of our Levi’s Square Cut Colour makes you stand out with its vibrant colored details – surely creating a statement.” said Jen Jimenez, Marketing Manager of Levi’s Strauss Philippines, Inc.
The new Levi’s Square Cut Colour Collection is a celebration of vibrant youthfulness and free-thinking attitude, very much perfect for the Boracay scene. Whether you’re just dressing down for a stroll on the beach or dressing up for a night out, Levi’s will definitely make you stand out. The new Levi’s Summer Collection 2010 sports a wide array of new fashion choices, making it an official must have for the season.