Sunday, July 11, 2010

Stars Have a “Butter” Day!

No, it’s not a restaurant, but it will definitely guarantee some instant gratification. Beauty & Butter is the newest pampering destination to hit Metro Manila. Boasting services that certify head-to-toe extravagance, Beauty & Butter is the perfect stop after a long and arduous day, or before a glam night of partying.

Operational since late 2009, Beauty & Butter was officially launched on June 28, 2010 in a star-studded gala that saw a sparkling turnout of celebrities like Richard Gutierrez, Annabelle Rama, the Pop Girls, Edward Mendez, Alyssa Alano, Fabio Ide and more!

Richard Gutierrez with Beauty & Butter's Mikael and Rubby Coyiuto

As the brainchild of upcoming entrepreneur Mikael Coyiuto, this bright-eyed Management Engineering graduate from Ateneo de Manila University decided to open Beauty & Butter to cater to the specific beautification needs of the young and the young at heart. (Now there are three branches of Beauty & Butter - 5/F Megamall Atrium; 2/F Entertainment Wing, MOA; and at the 2/F SM San Lazaro.)

Teen singing sensation, The Pop Girls are Butter’s newest endorser

Pampered princesses, Yasmien Kurdi & Alyssa Alano

Edward Mendez & Dawn Balagot at Beauty & Butter's Official Launch

“We get asked a lot if we’re a restaurant,” Mikael grins with trademark boyish dimples. “We don’t serve food, but our name is based on very culinary origins.”

The more butter in a dish, the more comforting and delicious it is and this philosophy carries on to his new venture. “I wanted to give that same comforting feeling – that instant gratification – to the beauty industry, but customized to the needs and lifestyles of the youth,” says Mikael. “We cater to the lifestyle of the young and the young at heart as well. We get all ages in Beauty & Butter. It doesn’t matter what your age is; I think everyone wants to feel young and trendy.”

Butter up your Body

Services include facials for every type of skin concern, from blemishes to sensitive skin to anti-aging concerns. Beauty & Butter also offers an eye mask that can be combined with the facials to firm the eye area up. Products include everything from face soaps that maintain the effects that Beauty & Butter facials offer; sunblock to protect the skin from harmful UV rays; and various creams that combat a wide range of skincare concerns.

Probably most popular at Beauty & Butter are its body services, which are often combined with the nail care category to provide instant beautification. Beauty & Butter’s hand and foot paraffin completely relax and soften the skin, whereas the Beauty & Butter scrubs exfoliate the hands and feet, re-hydrating them and providing a youthful sheen to tired skin. The Foot Reflexology massage is a must-try – the pressure points on the feet are stimulated and you can feel your entire body completely unwind – it’s the perfect after-office de-stressing indulgence. Most clients combine these services with Beauty & Butter’s expert mani/pedi services. The more creative ones opt for Beauty & Butter’s exceptional nail art, which is painstakingly applied by a trained artist by hand with real paint and the most delicate of paint brushes. Although Beauty & Butter boasts a complete portfolio of excellent designs, clients are encouraged to customize the designs to reflect their personalities – or to bring in their own personal style.

Lastly, Beauty & Butter also offers hair removal services through waxing and threading of unwanted hair throughout the body. Rounding off its product selection are deodorants, nail polishes and even a special Beauty & Butter deodorant – guaranteed to glide on like real butter!

Pop Girls spread the P-Pop

Endorsing Beauty & Butter are the adorable and multi-talented Pop Girls, the bubble-gum charming protégées of industry-recording mogul Vic del Rosario and brilliant choreographer Geleen Eugenio. This troop of candy-cute Filipinas consists of 16-year-old half-Lebanese twins Lai and Mar, 13-year-old half-Dutch Rose, 14-year-old half-Swiss Schai, and Nadine, the only pure Filipina in the group. The girls are bringing a new sort of pop to the Asian music scene with the advent of P-POP to stand proudly alongside J-POP from Japan and K-POP from Korea. The little ladies sing about puppy love, shopping, having fun, and various other topics that the youthful market of Beauty & Butter indubitably find important.

For every Php500 consumed at any Beauty & Butter branch, each client can sample the exclusive iPad for free. Each month, a 16G iPod Nano is raffled off to a lucky client; in December, for Beauty & Butter’s first year anniversary, an actual iPad will be raffled off. In other words, not only do you get to pamper yourself, in the spirit of entertainment and fun, you get to play with the latest toys as well.

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